THE FOUNDER’S STORY

THE WOMAN BEHIND V.

V Kosmetik was born from a frustration I could no longer ignore.

As a Black woman, entrepreneur, and beauty consumer living in Montreal—one of the most multicultural cities in the world—I saw a clear disconnect between the women around me and what the beauty industry was offering them.

I didn’t want to create just another makeup brand.

I wanted to help build a beauty industry where women would no longer have to ask to be included.

That belief became V Kosmetik.

And over the years, the mission has grown far beyond makeup.

It is about helping every woman find beauty that looks like her, sees her, and gives her the freedom to define beauty on her own terms.

BEAUTY. POWER. LEADERSHIP.

Vickie Joseph
Founder & CEO

OUR VISION

A WORLD WHERE EVERY WOMAN CAN FIND HER V.

Beauty has never been one shade, one face or one definition.

We envision a beauty industry where every woman can walk into a store, visit a website or discover a product and feel that she was considered from the beginning  not added as an afterthought.


A world where complexion, undertone, age, culture or ethnicity never determines whether you belong in beauty.

At V Kosmetik, inclusion is not a collection.

It is how we build.

Because when a woman finds the products that truly see her, beauty becomes more than makeup.

It becomes confidence.
Expression.
Power.

BEAUTY. POWER. LEADERSHIP.

OUR MISSION

TO MAKE FINDING YOUR V SIMPLE.

We create high-performance beauty designed for real skin, real undertones and real life.

From complexion to color, our mission is to make beauty easier to understand, easier to choose and easier to make your own.

Through inclusive shade expertise, intelligent beauty discovery, education and products designed to work together, we help every woman build the V that feels like hers.


YOUR SKIN.

YOUR SHADE.

YOUR LOOK.

YOUR V.
Image

WHY V?

Because Behind V Kosmetik Beauty IS diverse.

AND BEAUTY SHOULD FEEL THAT WAY.IK

For too long,women have had to adapt themselves to beauty.

  • The wrong undertone.
  • The almost-right shade.
  • The product that wasn't created with their skin in mind.

V was built to reverse that relationship.

Beauty should adapt to her.

  • Her complexion.
  • Her undertone.
  • Her lifestyle.
  • Her definition of beauty.

That is why V combines inclusive products, shade intelligence, education and complete beauty systems designed to make finding what works easier.

Not beauty asking you to fit in.

Beauty built to fit YOU.

FIND YOUR V.

Image

SHADES OF ETHNICITY™

50 SHADES OF
ETHNICITY™
THE IDEA THAT STARTED V.

Before inclusive beauty became an industry conversation, V Kosmetik was built around a simple belief:

Beauty has never existed in one shade.

50 Shades of Ethnicity™ became our way of celebrating the extraordinary spectrum of complexions, undertones, cultures and identities that make beauty what it truly is.

Today, that idea continues to evolve through everything we build from our complexion products to Find My V Shade™, our education, our community and the future V Beauty experience.

Different skin.
Different stories.
Different beauty.

SAME V.

VICKIE JOSEPH

CEO, brand architect and brain child of VKOSMETIK, she is an established businesswoman in the fashion and beauty world.

 Vickie's Favorite collection
Image

Beauty. Power. Leadership

  • BEAUTY.

    Beauty is individual.

    It is your skin, your features, your culture, your expression and the freedom to define
    beauty for yourself.

  • POWER.

    Power begins when you stop asking permission to be who you are.

    Makeup doesn't create that power.

    Sometimes, it simply helps you see it.

  • LEADERSHIP.

    Leadership is not a title. It is how youshow up.You can lead a company.
    A family. A team. A community. An idea. A movement.

    Or simply your own life.

"AT VKOSMETIK, WE BELIEVE THAT SELF-LOVE, AUTHENTICITY, DIVERSITY IN ALL SHAPES AND FORMS MATTERS. WE LOVE TO CREATE PRODUCTS INSPIRED BY YOU, THE REAL NEXT-DOOR KWEEN!"

Vickie Joseph